Let’s face it, industry Associations are always under pressure to generate advertising and sponsorship revenue from their exhibiting organizations at their annual meetings, while also providing opportunities that are of value and drive ROI to those organizations. Transportation-related advertising and sponsorship opportunities at large meetings and conventions are very valuable because of the amount of exposure they provide to exhibitors, and the amount of revenue they can generate for Associations.
Shuttle bus graphics rival every other type of visual advertising at meetings and conventions where exhibitors try to grab the attention of attendees. They are great for exhibitors who want to raise brand awareness, announce a new product or service, and drive potential customers to their exhibits booth. AND, they are great for meeting planners who are looking for ways to generate additional revenue and subsidize the cost of transportation management services.
In May, our team headed to New Orleans to work with one of our favorite clients, the American Society of Cataract and Refractive Surgery (ASCRS).
The way that transportation is designed and executed can have a major impact on event success.
Here are some quick tips from Eric Hotard, CEO of ETS, for meeting planners who are responsible for executing large meetings and events in major metropolitan cities.